Stop guessing what your customers want
We use psychology and AI to create brands that connect emotionally and perform strategically—from startup foundations to complete transformations.
Our mission
Make sure your brand matches what people really need.
We bridge the gap between how you see your brand and how customers experience it — with psychology, feedback, and a solid plan.
The problem
Brands built on guesses don’t grow.
When businesses skip the strategy, they end up with surface-level design driven by trends, gut feelings, or a cool-looking logo — and then wonder why it doesn’t connect, resonate, or last.
Our Solution
We test before we build.
Using archetypal psychology and customer validation, we create brands that connect on a fundamental level. Every decision is guided by insight, ensuring your brand resonates with the people who matter most — your customers.
How we do it
From insight to impact — three steps to a brand that connects.
Discovery & Strategy
We start with archetypal profiling and customer research. Understand who you are, what you stand for, and why customers should choose you.
Validation & Refinement
Next, we test your brand with real customers to turn assumptions into certainty through structured feedback and behavioral insights.
Implementation
From strategy to execution, we deliver a cohesive brand system — visual identity, messaging, and guidelines — that works across every customer touchpoint.
What makes us different
We Test, Others Guess
Others create, then hope. We validate every decision with with real customers first, then build what actually works.
Psychology Over Trends
We build brands on archetypal patterns that have connected humans for millennia—not this year's design trends that'll look dated tomorrow.
Human Expertise + AI
Strategic foundations powered by technology, refined by seasoned brand experts. Get vast data at high speed and with the nuance of human insight.
And Then There’s Symbolic Thinking ...
Brandician hats aren't just visual flair. They’re shorthand for identity, role, and perspective. Each one a symbol of mindset, function, and focus.
Our Core Principles
Say More With Less
We design for impact, not explanation. Visual cues that instantly signal role, tone, and meaning — fast, clear, and memorable.
Metaphor Over Mockup
Literal is forgettable. We use symbolism to trigger intuitive recognition — the kind that sticks without needing to be spelled out.
Emotional Precision
Every element should evoke a distinct psychological stance. It’s not about decoration, it’s about anchoring emotion and meaning to everything your brand expresses.
Service Options
Start smart, scale from strategic to full transformation.
Foundation Builder
Brandician.ai App - FREE
Strategic foundation in 7 days.
- Brand strategy & archetypal profiling
- Audience validation with real customers
- Messaging framework & visual guidelines
Best for: Early-stage startups, solopreneurs, side projects
Strategic Partnership
App + Expert Refinement - €1,497
AI-powered foundation + human expertise where it matters most..
- Everything in Foundation Builder
- Expert logo design & typography selection
- Visual system refinement & brand guidelines
- Bonus: 2-hour brand workshop with our team
Best for: Growing businesses, funded startups, rebranding projects
Full Transformation
Complete Agency Service - €4,997+
End-to-end brand development with our team.
- Comprehensive market research & strategy
- Complete visual identity & brand system
- Marketing materials & brand implementation
- Bonus: 6-month brand evolution support
Best for: Established businesses, complex rebrands, enterprise clients.
