What we do
Brandician helps your customers to build powerful emotional connection with your brand
Who do we help?
We work with passionate and sustainability-conscious entrepreneurs
Why do you need us?
Because you’re emotionally connected to what you do (and rightly so!), it could be hard to look at your own brand objectively. We take a step back for you, evaluate your product or service, start with low-hanging fruit and build your brand from there.
Ready for a helping hand?
How exactly do we help brands emerge and flourish?
We take the time to look at all aspects of your firm with a critical and professional eye
1. Research and analyse
You don’t always need more advertising, you may just need to reconsider your marketing and branding plan.
We’ll take a look at what makes up your current strategy, review it against market needs, and recommend changes (based on tried and true psychological techniques). This will make your product or service stand out from the competition and appeal to your ideal customer.
We use Archetypes to create a distinct branding blueprint that appeals to your target market.
We take advantage of psychology to identify your archetype, the personality type that most accurately reflects your brand. With that we create a branding guide that emphasises your core values and fundamental ideals rather than just features and benefits of your products and services.
The branding guide allows you to develop distinction, alignment, and consistency in your communications – the most effective approach to create trust.
2. Craft marketing strategy
3. Design visuals and create content
Using a customer-centric mindset, we implement your new branding strategy across multiple channels by designing effective visuals and writing convincing content.
Everything your customers see and read needs to be memorable and unique, or you risk being quickly forgotten. Working closely with you we will create a strong brand by developing a more comprehensive, personalised customer experience that includes a website, social media, email campaigns, and other digital products to build better relationships and boost customer loyalty.