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Helpful information, articles research and practical advise for those who want to take a good care of their branding.
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Fine-tuning your brand voice with a help of archetypes

An important element of your brand identity is the way it speaks. That is why we are taking a look at what brand language and tone of voice are, why are they important, and how Brandician fine-tunes your brand voice by using brand archetypes, content strategy, and automation tools

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Color psychology and archetypes in branding

Your brand colors are a key successful branding process. That is why we are taking a look at how color psychology can help your branding and how to choose the right palette for your brand by using Brandician’s unique approach.

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