Brand embodiment workshop

2020, Slovenia

Workshop objective

To help people with passion (creative entrepreneurs and leaders of small organizations) to embody, present and communicate the essence of their brand.

Express your brand story Through movement and visualization

Reach your brand potential through embodiment of archetypes

Would you like to deepen understanding of your customers' motivation and experience?

With the rising tide of globalized corporate advertising, brand identity remains a difficult topic to small size companies and solo entrepreneurs.

To answer the question, “Why should my customers care about what I do?” is a very difficult task that includes expressing our intrinsic nature. We struggle to articulate our brand story because at its very core, the essence of who we are and why we do what we do comes from our bodies and not only thoughts in our minds.

This workshop is an opportunity to explore your brand identity through the language of the body: sensation, movement and breath. In this 13-hour workshop, you will learn the foundational framework for embodied self-exploration to empower a sense of self that is defined from the inside out, versus the other way around.

Through guided movement visualizations we will explore and align the archetypal energies of your mind, body and your products or services, to deepen our awareness of how these three converging currents define who we are and the way we engage with our consumers.

Guided by three experienced facilitators you will examine these qualities, how you uniquely define these concepts for yourself, and how archetypes power up your brand identity, expression and experience.

The workshop consists of guided movement visualizations, sharping your brand identity and connecting with other participants, acting as your branding personas. You will get unique insights and experiences learning from each other how to streamline your marketing expression.


Day 1 / Friday

15:30 › Opening and introduction
16:30 › Mindful warmup
20:00 › Dinner

Day 2 / Saturday

 8:00 › Breakfast, introduction circle
 9:00 › Warming up that leads to a meditative dance
10:00 › Archetype branding and embodiment Part 1
14:00 › Lunch
15:30 › Relaxed visualization
17:30 › Individual hours
20:00 › Dinner

Day 3 / Sunday

 8:00 › Breakfast
 9:00 › Warming up that leads to a meditative dance
10:00 › Archetype branding and embodiment Part 2
14:00 › Lunch
15:00 › Practical tips for using your brand strategy
16:00 › Conclusion

What will I get

  • In-depth insight into your business mission and values, extra confidence in communicating your brand story (even if they wake you up in the middle of the night :)
  • A branding strategy guide you can use to create any promotional content for your business. See sample.
  • An unforgettable weekend in a group of like-minded people, a retreat from the everyday hectic with enjoyment of movement, games, meditative visualizations, dance and relaxation.


Regular price: 358 €

What is included in the price:

  • branding strategy document
  • 13 hours of embodying and exploring archetypes with 3 facilitators
  • in-depth insights from experts and assistance in clearly communicating and telling your brand story


Vija Vaja Movement Institute, Dolenjska cesta 43, Ljubljana

Vija Vaja is home and shelter to all wishing to awaken sleeping talents, desires and dreams through creative expressions of dance and movement.


We are the creators of a unique methodology that combines movement, the power of archetypes and visualization to internalize and better communicate the essence of your marketing message.

Sandra Anais

Certified archetypal consultant and leader of archetype embodiment workshops.

Saša Starovojtov

Branding expert, entrepreneur and aikido master – holder of 5th degree black belt.

Nana Žargi

Designer and hypnotherapist.