Beyond good taste and behind the pretty: why we built a branding app
Good design, bad branding: how our app helps founders avoid costly mistakes and build brands that resonate
Blog
Helpful information, articles research and practical advise for those who want to take a good care of their branding.
Practical Guide to Affordable Brand Building with Archetypes, Storytelling, and AI – Part 2
Discover a refined, cost-effective method to create a superior brand identity. Part 2: Human Psychology, Motivation Theory, JTBD Framework, Transactional Analysis, Branding Guidelines and ChatGPT / Gemini prompts
Practical Guide to Affordable Brand Building with Archetypes, Storytelling, and AI – Part 1
Discover a refined, cost-effective method to create a superior brand identity. Part 1: Brand and Branding, definition, benefits, challenges.
Stories & Archetypes in branding
4 reasons to invest in a high-quality logo and what happens if you don’t
A high-quality logo metters and you do need it! A well-designed logo and style guide can play a critical role in shaping how your company is perceived by customers and other stakeholders. That is why we are taking a look at why is it worth investing in a logo.
Fine-tuning your brand voice with a help of archetypes
An important element of your brand identity is the way it speaks. That is why we are taking a look at what brand language and tone of voice are, why are they important, and how Brandician fine-tunes your brand voice by using brand archetypes, content strategy, and automation tools
Color psychology and archetypes in branding
Your brand colors are a key successful branding process. That is why we are taking a look at how color psychology can help your branding and how to choose the right palette for your brand by using Brandician’s unique approach.