- A brand’s logo and style guide are key elements of the overall brand experience
- Company logo and style guide play a critical role in shaping how your company is perceived
- Investing in brand identity is crucial
A brand’s logo and style guide are key elements of the overall brand experience. Yet, when it comes to it, many managers, business owners and other stakeholders may think they are not important. After all, who cares what the logo looks like or how the text is formatted? Also, why the hell does a logo design cost €1000? There is a very good reason for that.
As we’ll see in this post, a well-designed logo and style guide can play a critical role in shaping how your company is perceived by everyone who interacts with it. We’ll also take a look at some of the key reasons to spend time and energy in creating a great logo and style guide for your business. So if you’re on the fence about whether or not to invest in it, read on! You may be surprised at just how crucial they can be.
What is a brand style guide?
If you want your brand to look and feel good to your customers, you should invest in a high-quality, very personalized brand style guide. It is a set of directions for everything that plays a role in the visual identity of your brand. Specifically, it includes five main components:
A brand style guide governs the composition, design, visual appearance, and general feel of your brand. It is essential for keeping different departments on the same page by presenting a unified vision of the brand to the public. A brand style guide is an appearance rulebook for your branding and marketing process. More so, it is key in developing brand consistency … !
Why are your brand style guide and logo important?
Think for a moment about Nike. Did anything specific come to your mind? Maybe you remembered their very recognizable swoosh. The logo of a company is often the most recognizable element of a brand’s identity. A good logo aligns with your brand personality and feels appropriate to your industry or service. It is designed in such a way to speak out to your target customers and differentiate you from everyone else. A good logo can easily become your key in building a memorable brand, and a memorable brand is essential for a successful business story.
Your brand style guide helps you design all your content and visual elements in a highly effective, consistent way. Brand guidelines combine logo, colors, typography and imagery to help your business send out the right message. It helps you create a visual image that communicates your qualities and values.
Doing this in the right way is important because your brand becomes imprinted on your products, websites, social media platforms, and in your customers’ minds. It is an essential element of your branding process and a part of an ongoing customer experience.
4 reasons why you should always invest in a high-quality logo
Some of the best design investments you can make are in the little things that have a big impact.
A logo design is an integral part of the brand guidelines and should be designed to reflect your brand values and messages. Your logo represents your brand, and helps you establish a personal connection with your customers. It is the first thing people will notice when they interact with your products and services.
So, if you are aiming to leave a lasting impression you should consider investing in a high-quality logo. Even though paying a professional to create a logo might get a bit pricey, cutting corners in this segment is not recommended. A poor logo design could actually hurt your business.
1. A good logo makes the branding and marketing process easier
Your logo tells everyone about who you are. It is an important design investment that sets the tone for how customers and other stakeholders will perceive your brand. A well-designed logo can help your business attract new customers. It is memorable, insightful, and eye-catching. It is an important part of your branding and marketing process that helps you increase brand recognition. On the other hand, a poor logo design can have unwanted consequences on this process. For example, if your target customers are not able to understand the message your logo is trying to convey, they will simply assume. This means that they will assign meanings to your brand that are not necessarily correct and can lead to distortion of your whole brand image.
2. Your logo speaks to your customer
A well-designed logo is memorable, insightful, and eye-catching. It helps your branding and marketing process by finding a place in your customers’ minds and staying there. This means that a highly efficient logo can increase your brand recognition and result in more revenue and growth opportunities. On the other hand, a poor logo design can make you unappealing to potential customers. If your logo is an unprofessional mess, it creates a perception of poor quality. This means that all your promotional efforts can go in vain simply because your logo is using the wrong colors, shapes, or typography.
3. Your logo quality is important
You will likely have to display your logo in different sizes and different places. Whether it’s on your websites, products, or billboards, a logo should always look good. This means that your logo quality should be up to the mark. A low-quality logo can result in limited usage. It may look bad in small sizes or when printed in black and white. This can be very annoying to deal with. To avoid such nuisance, you should invest in a higher-quality logo. Hiring someone with a proven track record to design your logo can get a bit pricey, but you should keep in mind that it is worth it. Investment in a high-quality logo always pays off in the long run.
By making sure your logo is up to the standard, you are investing in the success of your branding process. While doing this you are also avoiding bad experiences that are bound to happen with an unprofessional logo design.
4. Having a unique logo matters
Your logo is your company’s identity. It should speak of who you are in a unique, attractive, and effective way. This means that copying someone else’s ideas or using a generic logo design will not do you much good. A logo that is not personalized can create troubles with brand differentiation. Being too similar to others is problematic and you should try to avoid it. The best way to stand out is by being authentic and carefully choosing your colors and logo elements. This can get a bit tricky if you are inexperienced. Luckily for you, here at Brandician we always make sure to create highly efficient, unique logos and brand style guides for our clients, and we want you to know how we do it.
How to create a highly efficient logo following the Brandician approach
A high-quality logo matters and you do need it! Especially if you want people to give you money and to tell all their friends about how amazing you are.
At Brandician we have a lot of experience when it comes to crafting highly efficient logos, and, not to brag, we are pretty good at it. Just check out all these happy customers. The secret to our success is in the fact that we work with carefully selected artists. More so, we always make sure to select the designers based on how well they match with a particular client and a task. In addition to this, we use psychology and brand archetypes to see what colors, shapes, proportions, and typography suit your brand the best. That is how we craft well-designed logos that are both aesthetically pleasing and highly efficient.
With this in mind, let us take a closer look at the Brandician approach to the logo creation.
1. We take time to understand you and your customers
The best branding happens when it is built on the authenticity of the company. That is why we always ask questions about your core values and fundamental ideals. We want to know your mission and vision, what motivates you, and where your passion lies. Getting to know you helps us understand what your brand is all about. It makes us see your uniqueness and find the best ways to show it to your customers. At Brandician we stress the importance of a customer-centric approach. This means that we also take steps to understand your customers and act on that understanding by choosing a unique set of colors and shapes that suit your brand and speak to your audiences.
2. We choose colors in accordance with your brand archetype
Different colors carry different meanings. They can even affect our moods, energy levels, and behavior. At Brandician we understand the importance of colors and always make sure to choose them carefully. We use a unique approach in creating the right color palette for our clients. This means combining color psychology, Thoth tarot, and astrology to come up with beautiful and efficient emotion-inducing designs that are connected to your brand archetype. Choosing the right colors is an essential part of your visual identity. More so, using the right colors in your logo can help you grab the attention of potential customers and remain memorable in their minds.
3. We consider the psychology of shapes
The psychology of shapes focuses on the influence of shapes on people. It suggests that different shapes carry different meanings, and that they have an impact on our consciousness and behavior. Understanding how shapes can influence your customers’ perception helps you create a user-friendly interface or design a logo that is simply meant to stand out. By choosing the shapes which provoke the desired response you can transmit different feelings or reinforce desired messages.
To have a better idea of what the psychology of shapes is, take a look at the meanings of the most common geometrical, organic, and abstract shapes:
When used in logo design this shape conveys the meaning of wholeness and unity. It carries positive connotations and reminds people of friendship and community.
Squares are all about tradition and balance. When used in logo design they show strength, professionalism, and efficiency.
This shape symbolizes stability, power, and energy. In logo design, it can be used to represent achievement and perseverance.
Using vertical lines in logo design communicates progress, commitment, and strength. On the other hand, if the line is placed horizontally, it indicates movement, tranquility, and calmness.
Curves are used to awaken pleasant feelings. When used in logo designs, they represent smoothness, creativeness, and rhythm.
In the logo, design spirals represent introspection and centralization. It also shows flow, creativity, and growth.
These shapes show elements from nature. When used in logo design they represent pleasure, comfort, and freshness.
These are often complex geometric shapes that are not necessarily recognizable but carry layers of meanings that represent your business.
These shapes are used to convey very specific cultural meanings. For example, using a cross symbolizes faith and religion, ribbons represent awareness and hearts imply emotions.
5. We create typography and font guidelines
When creating a brand logo, designers must follow the brand’s typography guidelines. These guidelines specify the fonts that are acceptable to use in brand design. They provide different directions such as using the brand’s primary font for headlines and the secondary font for body text.
However, typography is more than just the font on the page. It’s the art of arranging letters, words, and text to make them easy to read, understand, and remember. The right typography can make a website or advertisement more effective, a book easier to read, or a letter more compelling. It plays a vital role in creating a brand’s visual identity by ensuring consistency and making a lasting impression on your audience. Designing your logo in line with your brand’s typography guidelines conveys a sense of identity and helps define the brand’s personality.
Why is typography important
- It attracts readers and holds their attention
- It helps in communicating the brand message and builds recognition
- It conveys mood and feelings
- It establishes information hierarchy and structure
- Reflects professionalism and creates harmony
6. We work with professional artists and designers
A professional designer will provide you with a professional logo. Since your logo is probably the first thing your customers will notice about you, investing in a skillfully designed one is a smart decision. When it comes to making improvements – whether it’s a small tweak or a major redesign – you want to make sure you’re getting the best value for your money. That is exactly why we always search for professional designers to work with in creating highly efficient logos for our clients. We select the designers based on how well they match with a particular client, task and brand archetype. That is one of the reasons why Brandician is able to deliver a logo that is efficient and not just aesthetically pleasing.
Wrapping it up!
Your brand style guide helps you design all your content and visual elements including your logo. Your logo is your company’s identity, and it is often the most recognizable element of your branding and marketing process. It should be memorable, insightful, and eye-catching while at the same time high in quality and usability. Achieving such results can get a bit tricky and that is why we recommend working with professionals. Investing in a high-quality logo is pricey but keeping your logo up to standard helps your whole branding process and avoids unnecessary bad experiences.
If you like our branding approach and would like to work with us get in touch – we’ll help you take the first steps!