Beyond good taste and behind the pretty: why we built a branding app
Good design, bad branding: how our app helps founders avoid costly mistakes and build brands that resonate
July 12, 2025
Branding
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Practical Guide to Affordable Brand Building with Archetypes, Storytelling, and AI – Part 2
Discover a refined, cost-effective method to create a superior brand identity. Part 2: Human Psychology, Motivation Theory, JTBD Framework, Transactional Analysis, Branding Guidelines and ChatGPT / Gemini prompts
July 17, 2024
Practical Guide to Affordable Brand Building with Archetypes, Storytelling, and AI – Part 1
Discover a refined, cost-effective method to create a superior brand identity. Part 1: Brand and Branding, definition, benefits, challenges.
Stories & Archetypes in branding
March 7, 2024
4 reasons to invest in a high-quality logo and what happens if you don’t
A high-quality logo metters and you do need it! A well-designed logo and style guide can play a critical role in shaping how your company is perceived by customers and other stakeholders. That is why we are taking a look at why is it worth investing in a logo.
March 6, 2022
Fine-tuning your brand voice with a help of archetypes
An important element of your brand identity is the way it speaks. That is why we are taking a look at what brand language and tone of voice are, why are they important, and how Brandician fine-tunes your brand voice by using brand archetypes, content strategy, and automation tools
February 23, 2022
Color psychology and archetypes in branding
Your brand colors are a key successful branding process. That is why we are taking a look at how color psychology can help your branding and how to choose the right palette for your brand by using Brandician’s unique approach.
February 16, 2022
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