A high-quality logo metters and you do need it! A well-designed logo and style guide can play a critical role in shaping how your company is perceived by customers and other stakeholders. That is why we are taking a look at why is it worth investing in a logo.
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An important element of your brand identity is the way it speaks. That is why we are taking a look at what brand language and tone of voice are, why are they important, and how Brandician fine-tunes your brand voice by using brand archetypes, content strategy, and automation tools
A well-written value proposition can become a huge success factor in your branding process. That is why we are taking a look at the value proposition and 6 questions any business needs to ask themselves for successful branding.
The 12 branding archetypes explained: what is archetypal branding and why your business needs one asap
How to speak to your customers on a deeper level of their primary desires, evoke engagement and increase sales? In this blog post we are talking about branding archetypes: what they are, what their meaning is and why knowing them is essential for your business growth.
It’s a myth that as long as your product/service is good, people will buy it and talk about it. Your product might be the best in the world, but if it doesn’t have a great brand to go with it, it will likely fade into obscurity.
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