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Discover a refined, cost-effective method to create a superior brand identity. Part 2: Human Psychology, Motivation Theory, JTBD Framework, Transactional Analysis, Branding Guidelines and ChatGPT / Gemini prompts
Discover a refined, cost-effective method to create a superior brand identity. Part 1: Brand and Branding, definition, benefits, challenges.
Stories & Archetypes in branding
A high-quality logo metters and you do need it! A well-designed logo and style guide can play a critical role in shaping how your company is perceived by customers and other stakeholders. That is why we are taking a look at why is it worth investing in a logo.
An important element of your brand identity is the way it speaks. That is why we are taking a look at what brand language and tone of voice are, why are they important, and how Brandician fine-tunes your brand voice by using brand archetypes, content strategy, and automation tools
Your brand colors are a key successful branding process. That is why we are taking a look at how color psychology can help your branding and how to choose the right palette for your brand by using Brandician’s unique approach.
A well-written value proposition can become a huge success factor in your branding process. That is why we are taking a look at the value proposition and 6 questions any business needs to ask themselves for successful branding.
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